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I now know why I always felt slightly frustrated. My fiance was still in college in North Carolina. Education is the transfer of content into the receptacle that is the student. For the generic Manager Of A Business, this repetition probably serves to drill the points into his or her head.
And Internet technology has also threaded its way deep into the heart of Corporate Empire, where once upon a time, lockstep loyalty to the chairman’s latest attempt at insight was no further away than the mimeograph machine.
Corporations are shells, corporate speak is a joke, people need to be themselves and the web provides a platform to do so on a scale never before available.
The Cluetrain Manifesto
There is nothing new about this. Workers and markets are speaking the same language!
And when the thrill of hearing ourselves speak again wears off, we will begin to build a new world. Nor does the physical world. ciletype
The Cluetrain Manifesto has been credited with setting out “the guiding principles of social media years before Facebook and Twitter existed.
Companies need to lighten filrtype and take themselves less seriously. Perhaps you even thought of it yourself.
People of earth…
Take your shoes off at the door. And we have something else as well: One-size-fits-all “programs” and “methodologies” are just ways for consultants to gouge clients and book buyers.
And it is interesting to reflect on the failures of social media sites that have their market is conversation. It’s hard for some to imagine the Era of Total Cluelessness coming to a close. The Web got built by people who chose to build it.
The Cluetrain Manifesto by Rick Levine
We never had that experience before the Internet fkletype up in its current form, about twenty years ago. You not buy now, Gort nuke your planet! The damning thing about all of this is that the internet of yore — that wild, ecstatic beast — is still right here around us but we gild ourselves into gated, controlled, glossy realms like moths to bulb. Think of Joel and the ‘bots on Mystery Science Theater No long distance charges apply.
Even at its worst, our newfound conversation is more interesting than most trade shows, more entertaining than any TV sitcom, and certainly more true-to-life than the corporate web sites we’ve been seeing.
The Internet routes around obstacles. Not if they’re literally dumbfounded by the changes taking place all fkletype them. Hypertext is inherently nonhierarchical and antibureaucratic. Ljudi, kak pravilo, uznajut drug druga po golosu. We don’t have a crystal ball we can use to help business plot its future course.
The whole message here, after all, involves speaking with a human voice. Return to Book Page. A revised and extended version of the text appeared as a book under the title The Cluetrain Manifesto: Companies typically install intranets top-down to distribute HR policies and other corporate information that filetpe are doing their best to ignore.
The networked market knows more than companies do about their own products. And the problem is not in our stars but in ourselves. If you don’t quite see the manifissto, some other outfit will come along that’s more attentive, more interesting, more fun to play with.
The 10th anniversary edition analyzes many of the points that the authors made in the manifiesyo edition of clustrain book, adding on to or retracting from their insights based on the evolution of the Internet to this point. Who are those people?
This is probably for the best. The book and the manifesto itself address how business is changing in the Internet age. Not all wishes the Giant Zero grants are good ones.
But lack of open conversation kills companies. Deep-six the bumper stickers. Unfortunately the book itself ends up dry, as most of the examples are not relevant.