Lovemarks is a marketing concept that is intended to replace the idea of brands. The idea was first widely publicized in a book of the same name written by Kevin Roberts, CEO of the advertising agency Saatchi & Saatchi. “Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi. Kevin Roberts passionately believes that love is the way forward for business. In his second book, Lovemarks: The Future Beyond Brands, Roberts recounts the.
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The ideas are great.
Nov 28, db rated it it was ok. It is the intensity and rush that accompanies only the strongest emotions. It wasn’t, “How to breathe new life into brands? Sep 07, Eidoegy rated it really liked it.
Mar 02, Martin Bihl rated it liked it.
Love in the bank, if you like. How do we wake up?
Kevin Roberts: Why modern brand strategy is about being a lovemark – CMO Australia
Ideas for partnerships that make for long-term differentiation. Reason leads to conclusions; emotion leads to action. Feb 11, Dmitry Kuriakov rated it really liked it Shelves: Five years ago this seemed radical. I believe that we must stop racing after every new possibility on the media map.
They were panicking, and individual people were buying a thousand dollars worth of real Coke before it ran out. Here are some great quotes from the book: Intimacy The third signature of a Lovemark is that people feel they have an intimate connection with it.
I read this book because I was trying to get more ideas about marketing. Slefo – 2 rberts ago 0.
First book in The unchanging emotional repertoire roebrts human beings, our shared heritage, ensures that the world of tomorrow will be basically as familiar to us as the world of yesterday. I said there this thinking was a work-in-progress and I meant it.
Lovemarks by Kevin Roberts
Lovemarks are infused with Mystery, Sensuality and Intimacy. Sticky-note suggestions at the end of each chapter and case studies at the end of the book provided great closure to the concepts he was suggesting.
Retrieved from ” https: Now competition, choice and technology have put consumers in control — the Consumer Republic. This is where enduring marriages and life-time love affairs belong, along with the places you really want to work, and the destinations in life that inspire and excite you.
Sight Sound and Motion. Winning in the Consumer Revolution Davids and Goliaths Only a few, a very few of the great brands are also Lovemarks. That’s where the money is.
Kevin Roberts: Why modern brand strategy is about being a lovemark
To get uninterrupted access and additional benefits, become a member today. An opportunity to truly connect with people. And then we need research to inspire us to go further and deeper. The role of the CMO is not to target audiences but to create movements of people who are loyal beyond reason. And how are we responding? I recommend it to anyone interested in lovemar,s or marketing. They made being at 35,feet fun, entertaining and glamorous again.
Apr 21, Melissa rated it really liked it. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks.
What does it take as a leader to lead disruption?
Believe in Love: The Lovemarks Effect
The future would be won on relationships, not just transactions. Winning with consumers demands new thinking and new action, new attitude and new emotion.
I also wasn’t pulled in by his writing, but that’s another discussion.
These elements both play to and challenge every aspect of what you do, from your product development and design to your packaging and your advertising. It definitely is a book that is m A beautifully designed book with very interesting concepts.
Do I want to see it again?