International Marketing. Front Cover. Dana-Nicoleta Lascu. Textbook Media Press International Marketing: Managing Worldwide Operations in a Changing . Buy International Marketing (Paperback 4 – Color) 5th edition () by Dana-Nicoleta Lascu for up to 90% off at International Marketing, 5th edition. by Dana-Nicoleta Lascu. This new edition reflects the author’s teaching philosophy: creating vivid, memorable examples that.
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These are illustrated, in nicoltea text and in the case studies, with interviews conducted with international and local marketing managers and with marketing theorists who uphold different international marketing philosophies.
International Marketing by Dana-Nicoleta Lascu
Key points from the textbook used by some instructors to present lectures. Return to Book Page. Downloadable Lecture Guide Key points from the textbook used by some instructors to present lectures.
Books by Dana-Nicoleta Lascu. These are illustrated, in the text and in the case studies, with Mohammad added it Apr 30, Lists with This Book.
There are no discussion topics on this book nicolets. Account Options Sign in. My library Help Advanced Book Search. Provides students with print and online versions of the textbook for convenience and easy access.
These are illustrated, in the text lasvu in the case studies, with interviews conducted with international and local marketing managers and with marketing theorists who uphold different international marketing philosophies.
Joel Gun rated it really liked it Jun 21, Mary Liani marked it as to-read Nov 18, International marketing, with the student in mind. International marketing, with the student in mind. Ioan-Alexandru marked it as to-read Apr 08, These are illustrated, in the text and in the case studies, with interviews conducted with international and local marketing managers and w International marketing, with the student in mind.
No eBook available Amazon. Danielle added it Mar 28, John rated it really liked it Aug 20, Online eBook Provides access to the online textbook, which works on Windows, Apple, Android, and most other devices.
Managing Worldwide Operations in a Changing Provides access to the online textbook, which works on Windows, Apple, Android, and most other devices. A 4-color version of the book plus free access to the Online Book.
Want to Read Currently Reading Read. Want to Read saving…. She also worked in international training in the United States, teaching managerial skills to civil servants from developing countries and developed related training proposals.
Lsf marked it as to-read Jul 21, Dana is an associate professor of marketing and chair of the marketing department at the University of Richmond, in Richmond, Virginia. International Marketing, 3e provides an in-depth analysis of international marketing, adopting a strategic, applications-oriented approach to country- and region-specific environments.
Marketinv see what your friends thought of this book, please sign up. Alexandra Estime marked it as to-read Jan 13, This new edition reflects the author’s teaching philosophy: Be the first to ask a question about International Marketing. Student Supplements Quizlet for Lascu International Mktg 5e Quizlet is an easy-to-use online learning tool built from all the key terms from the textbook.
The text offers an understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with compelling company and marketing illustrations throughout.
Faizan Khan marked it as to-read Jun 02, She has organized a number of international conferences and published related proceedings among them, the World Business Congress, in Bermuda, and the Sixth Conference on Marketing and Development,in Romania and has participated as track chair, session chair, or conference co-chair in numerous other national and international conferences.
She explains in detail current political and economic crises, such as the European Union near-unraveling inprompted by the Greek debt crisis; the Russian annexation of Crimea and Sevastopol, and Russia’s suspension from the G8 in Use the Online Book while waiting for paperback delivery.
International Marketing, 5th edition. Brad rated it did not like it Jul 15, No trivia or quizzes yet. Ibrahim Khan marked it as to-read Jun 12, She has a Ph. This book is not yet featured on Listopia. Paul Landry rated it liked it Mar 08, Thanks for telling us about the problem. Fits in 3-ring binder not provided.
Just a moment while we sign you in to your Goodreads account. She is on the editorial board of a number of international marketing journals. Napaphat Meephian rated it really liked it Sep 29,