INSIDE APPLE reveals the secret systems, tactics and leadership Adam Lashinsky provides readers with a golden ticket to step inside. I have just finished reading Adam Lashinsky’s latest book,. Inside Apple, which takes readers behind the tightly-controlled scenes of Apple. In Inside Apple: How America’s Most Admired — and Secretive — Company Really Works, Adam Lashinsky, a senior editor at Fortune.

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As the author is a senior editor with Fortune Aam and frequent contributor on Fox News business shows who has written about Apple in the past, I’m sure he had his sources.

This Is How Apple Keeps the Secrets | Fortune

Every tech company today wants to be like Apple. Think extreme secrecy, internally and externally. The stress from keeping such secrets becomes too much for some. They have to get the next major shift in the industry correct, as they have done the last few shifts.

Aug 05, anna b rated it liked it Shelves: All you can surmise is that a new, highly secretive project is under way, and you are not appld the know. I think eventually he will put his stamp on Apple, in that it will be more professional, it will do more things and it may be more evenhanded and less quirky.

It’s really easy now to see why this book has low rating. To see what your friends thought of this book, please sign up. For example, their secrecy will become more and more difficult over time, and I suspect they will try an intelligent approach to adapting to that difficulty rather than just trying to hold things off as long as possible.


The typical office day was incredibly demanding with the potential for negative feedback at every step and brutal confrontations for those lucky enough to have input. Reprinted by permission of Business Plus. I understood external secrecy. Secrecy at Apple appple strictly enforced from within.

This Is How Apple Keeps the Secrets

I say the book is generalized because Apple operates with considerable secrecy. My [focus] for the research on the book was … the last 15 years. Books by Adam Lashinsky. It is ironic that if anyone at Apple discloses info it is immediate termination, but yet there are some interesting accounts of private meetings and the details in lashinskj book.

However if you can take the author out and focus on the news and inside stories told about Apple – which he doesn’t cite most of their references – you wi It’s really easy now to see why this book has low rating. Most surprising, for me, is that a company that places so much emphasis on product quality and customer experience is not a great place to work.

The snapshot of the completed puzzle is known only at the highest reaches of the organization. Lashineky a moment while we sign you in to your Goodreads account. Jobs led a relatively simple life for a multibillionaire but he did have some expensive habits and tastes.

Explores Apple from an interesting angle. They pay for their meals, by the way, unlike at Google GOOGbut the food is quite good and reasonably priced.


Far from being empowered, its people operate within a narrow band of responsibility. It will confront a host of problems These are individual contributors with clout in the organization but no management responsibilities. Open Preview See a Problem? Indeed, even imperfect information can damage sales: Powered through the entire book in 2 days.

NewsReviewsTop stories Tagged: Apple definitely does make money, but their goal is to make great products. The only thing missing is that next level of depth that only a defec Well written, concise, easy read.

There may be reason to believe that Cook is more obsessed with secrecy. The executive team meets every Monday to discuss products. Steve Jobs, for all of his many qualities, was an incredibly charming and charismatic suitor. After four chapters are we seeing notable characteristics?

If you have read Steve jobs book then there is nothing new here. Visitors are allowed at Apple offices, but they are kept under tight wraps.

Cast aside once your specific project is over. Secrecy and insularity, internally and externally. There lashinsoy several parts of Inside Apple that have already been highlighted by the press, like the lockdown roomsemployee dummy positions and packaging roombut the book contains many other interesting factoids. Apple employees do not move around much or get generalized experience.