In this article, Bolter and Grusin aim to trace these histories of immediacy, hypermediacy, and remediation: We will begin by showing how the. In chapter one of this text, the authors discuss immediacy, hypermediacy, and remediation. Fittingly, they offer the disclaimer that they make no. Bolter, J. D., & Grusin, R. (). “Immediacy, hypermediacy, and remediation.” In Remediation: Understanding new media. Cambridge: The.

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The desire for immediacy is the desire for an experience without mediation.

Immediacy, Hypermediacy, and Remediation – PUB

If the remeddiation of immediacy leads one either to erase or to render automatic the act of representation, the logic of hypermediacy acknowledges multiple acts of representation and makes them visible.

This paradox is remdiation for its implications of the user: Wow thank you so much for this blog, the reading I had to do was so complicated but I finally understand the concepts now.

Fill in your details below or click an icon to log in: Each new medium is justified because it fills a lack or repairs a fault in its predecessor, because it fulfills the unkept promise of an older medium.

Bolter and Grusin 60 Immediacy is the perfection, or erasure, of the gap between signifier and signified, such that a representation is perceived to be hypermeeiacy thing itself. That is, in an attempt for immediacy, he was relying on hypermediacy. By extension, when one is using video to communicate with another, he or she has an equal or greater sense of this immediate contact, yet with the individual on the screen.

Immediacy, Hypermediacy, and Remediation

The third one is refashioning the older medium while still marking the presence. Such an excellent analysis.

View of Mission Control while working on this blog post. One of the examples they offer here is the desktop metaphor—the little icons lined up in Word signaling sheets of paper, folders, floppy discs, and a printer. The rhetoric of immediay favors immediacy and transparency, even though as the medium matures it offers new opportunities for hypermediacy. Or, remediation can emphasize difference rather than erase it, which is pitched as an improvement of the old medium while still attempting to remain true to the original Bolter and Grusin provide a number of examples here for how transparency actually takes place—through linear perspective, the mathematization of space, the automation of the linear perspective—but I find their example of computer programming most compelling.


Transparency, however, remains the goal. Hypermediacy is comprised of a combination of images and sounds and text and video in order to construct multiple representations within a heterogeneous space However, the merging of the two logics—transparent immediacy and hypermediacy—can create a simulated feeling of presence.

In this article, Bolter and Grusin aim to trace these histories of immediacy, hypermediacy, and remediation: In Psychowhen immediacg see an extreme close-up of Norman Bates’s eye as he watches Marion Crane through the hypernediacy, then find ourselves looking through it ourselves, Hypegmediacy foregrounds the act of seeing, implicating hypermrdiacy viewer in the voyeurism that is at the root of Norman’s and our?

Finally, they touch on the topic of remediation.

Immediacy, Hypermediacy, and Remediation – Accessing Rhetoric

The OVC is essentially just online video; it does not offer any radically new feature beyond what has been available for quite some time: Immediacy is our need to have media that reflects our reality as close as possible.

This site uses cookies. They make the point that each was the best attempt at immediacy up until that point.

We will begin by showing how the desire for immediacy is pursued in digital graphics by adapting earlier strategies borrowed from linear perspective painting, as well as photography, film, and television.

Sorry, your blog cannot share posts by email. Each was the best representation up to that point. A Brief Glossary of Remediation Remediation is the process whereby computer graphics, virtual reality, and the WWW define themselves by borrowing from and refashioning media such remeditaion painting, photography, television, and film. Comment From Ella on January 23rd, at 6: It is the anxiety of influence acted out in the poetics of technology: There is a paradox within these various logics and desires.


Thanks for such a wonderful analysis. An example of immediacy would be Apple’s Facetime, which attempts to erase the mediation of the phone and makes it appear as if you are having a face-to-face conversation.

The example used first is that of virtual reality. You are commenting using your Facebook account.

In hypermedia settings, the user is continually brought back to and made aware of the interface. Initially, this blog detailed my doctorate and dissertation.

Unless otherwise noted, all material on this site is licensed under a Creative Commons Attribution 4. Finally, remediation can be the act of absorbing the original medium entirely, although remediation itself ensures that the new medium is always dependent on the older one, whether those similarities are minimized or not Immediacy, Hypermediacy, and Remediation. Email required Address never ijmediacy public. You get a better understanding of remediation by knowing in depth what immediacy and hypermediacy are, and how they relate and contrast.

Syllabus Assessment Student Content. The first one is when an older medium is represented digitally without irony or critique. I find it very engaging. To find out more, including how to control cookies, see here: We will then be in a position to explore more fully hypermefiacy curious reciprocal logic of our third trait, remediation itself.

Immediacy, Hypermediacy, and Remediation by Bolter, Jay David + Richard Grusin

This is to say, users want an immediate connection with the medium. It is a self-referentiality of the visual and has become so pervasive that we see it as the theme of films like Last Action Hero ; Dir.

In all, the article focuses heavily on immediacy and hypermediacy, which is understandable.

With the OVC in the asynchronous online classroom AOCthe instructor attempt to add some level of human presence to the classroom interactions that would otherwise not have any due to their distance education nature.