The Loyalty Effect is a book by Fred Reichheld of the consulting firm Bain & Company, and the book’s title is also sometimes used to refer to the broader. The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value. Front Cover. Frederick F. Reichheld. Harvard Business School Press, In The Loyalty Effect Fred Reichheld demonstrates the power of loyalty-based The Loyalty Effect will provide your company with an effective approach to.

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Chris Romrell rated it it was amazing Dec 26, May 15, C rated it liked it. May 23, Stacy rated it really liked it. This book provides some basics on metrics and taking action–but don’t treat reivhheld as a bible!!

Suzanne Wiggins rated it really liked it Dec 22, The book took a few case studies and showed how having loyal customers brought increased growth. My role models in business were all either short term oriented or felt that the firm drove them to short term, quarterly results.

The business world seems to have given up on loyalty: May 14, Chad Warner rated it liked it Shelves: Precursor to “The Ultimate Question. A high yield rate shows you’re attracting the right kind of customer.


It also discussed how having loyal employees and even investors will help the business. Gary McGugan rated it really liked it Oct 21, ReichheldFrederick F. ReichheldFrederick F.

The Loyalty Effect (book) – Wikipedia

CookeEfect Morgan No preview crederick – This book went into that and much more. I didn’t get as much out of this book as Reichheld’s Loyalty Rules! Allen Limited preview – Want to Read saving….

Trivia About The Loyalty Effec This was a great little short and to the point guide on learning how to build a long lasting business In many industries, loyalty explains the differences in profitability among competitors more effectively than scale, market share, unit costs, or most other factors usually associated with competitive advantage. My library Help Advanced Book Search. Jul reichhel, Steve rated it liked it.

Faten Fouad rated it really liked it Dec 29, File this in “books I hope my business competitors don’t read.

Adam rated it liked it Apr 06, Theory, Research, and Application John Reichhelr. Account Options Sign in. Kerri Kuehn budwine rated it it was ok Apr 10, Reichheld makes the powerful economic case for loyalty – and takes you through the numbers to prove it.

Clearly, more loyalty is better.

It’s not only about increasing the loyalty of customers; much of the book is about increasing the loyalty of employees and partners vendors, investors, etc.

Allen Limited preview – It’s written for large companies, but many of the lessons are applicable to small and mid-size companies too.


Dion Persson rated it really liked it Dec 30, This book shows why companies that ignore these skyrocketing defections face a dismal This book is not yet featured on Listopia. Repeat purchase loyalty is the goal, so make that the measuring standard. I read this because I’m working on increasing client loyalty at “Loyalty leaders tend to ignore modern management theory in favor of a code of behavior that is close to the Golden Rrichheld, or … the Golden Rule itself.

The book talked about how to attract the right customers and how to keep them. Just a moment while we sign you in to your Goodreads account. No trivia or quizzes yet.

The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value

ReichheldThomas Teal No preview available – Thanks for telling us about the problem. But so is quality.

How do we create loyal customers? Refresh and try again.