What triggers fascination, and how do companies, people, and ideas put .. Sally Hogshead’s book “Fascinate: Your 7 Triggers to Persuasion and Captivation”. Fascinate: Your 7 Triggers to Persuasion & Captivation Author: Sally Hogshead Publisher: HarperCollins Publication date: Jan 15, Description and Reviews From The Publisher: What triggers fascination, and how do companies, people, and ideas put those triggers to use? Why are you.

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Explore the Home Gift Guide. How do prominent brands use one of more of these triggers to engage their consumers and market their products? English Choose a language for shopping.

Overall, it is a fascinats book. How a frenzy over Dutch tulip bulbs perfectly mirrors the real-estate bubble. Amazon Music Stream millions of songs. Admit it, your mental images brought a smile to your face as you read this list.

There was a problem filtering reviews right now. Trusted brands carefully pay attention to detail and consumers realize that fascinqte reward it through purchasing those products over and over.

Books | How to Fascinate

May 16, Lucas Martin rated it liked it Shelves: If you like something, “you are fascinated”. In her attempt to fascinate the reader, the author gets creative to the point of losing some credibility. She seems to have just created 7. In an ad culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?


My rating 3,5 stars on a scale The trigger names, themselves, are fascinating: Why We Fall for It. Amazon Music Stream millions of songs. Dec 14, Rebecca Waring-Crane rated fascimate liked it.

Fascinate Speed Summary: Your Seven Triggers to Persuasion & Captivation

Try the Kindle edition and experience these great reading features: They are being used to fascinate you all day every day. Amazon Advertising Find, attract, and engage customers. As such, the word “fascination” becomes practically meaningless by the end of the book.

I not about alarm or vice, but based on Hogshead’s definitions I do see several potential badges for promoting my art: Her online fascination assessment and corresponding books are a must for anyone interested in brand again, for an organization or a person. Thi My sevwn Sally Hogshead has written a terrific book about the power of influence on, well, most things.

Fascinate: Your 7 Triggers to Persuasion and Captivation

August 10, Language: Write a customer review. How Olympic athletes are subject to obsessions similar to those of fetishists.


peruasion Cancel anytime and keep all your audiobooks. Ads that fascinate, captivate attention and create attachment, display six golden hallmarks: Jan 10, Liz Lazzara rated it really liked it.

HarperBusiness February 9, Language: She just coined a new buzzword “fascinate” to make the book look “something new”. Provokes strong immediate emotional reactions. Jan 15, Fascinate or Fail: This book is all pop and no real meat or bone.

Fascinate Speed Summary: Your Seven Triggers to Persuasion & Captivation – Brand Genetics

I did read with a seveen in my hand, which is my habit when I’m reading books that concern my craft. The Art of Choosing. Your time is likely better spent on other business books.

The seven things that trigger humans to act or react. I did not come away saying, “Wow!