Jo Bowman. An overall picture of apparent stability in the global market research business emerges from ESOMAR’s just-released annual. Esomar Global Market Research Report Asia Research | October The global market research turnover grew to US.1 billion in , representing a . imperfections. Authors, editors and ESOMAR do not accept responsibility for the Welcome to the Global Market Research. Report, covering . %. Turnover US$m. Net growth (%). %. %.

Author: Kajikazahn Mern
Country: Andorra
Language: English (Spanish)
Genre: Love
Published (Last): 18 November 2009
Pages: 432
PDF File Size: 19.75 Mb
ePub File Size: 10.5 Mb
ISBN: 690-1-14790-963-5
Downloads: 59585
Price: Free* [*Free Regsitration Required]
Uploader: Fenritaur

Clients are demanding quicker, more actionable insights for the same money or less, and these new dynamics are challenging existing definitions of research and putting stress on guidelines and standards designed for another age.

This website uses Cookies to provide services and features. Greg Mishkin, vice president research and consulting with Market Strategies International, says that, like all data, big data can be read in many ways.

Learn more about Cookies.

ESOMAR-Global-Market-Research-Spending-Trends-inSept – Marketing Charts

If they can wrangle the rest of the industry to take the learnings from this report to heart to help navigate all of the market complexities MR is facing then they will absolutely deserve the support of us 0213. Load Moreā€¦ Follow on Instagram. Consultancies such as Gartner, Forrester Research, Mintel, International Data Corporation, and Euromonitor were included, with adjusted turnover figures for and My arguments above, as well as the data on the market sizing for these related segments, should underline the fact that our estimation on the size of our industry is flawed.


You can tell equally convincing stories that say the opposite of each other based on very similar data. It looks at which of the so-called Next Eleven growth markets show the strongest growth potential. Market force Information Inc.

esmar Market research turnover increased in 46 countries or sub-regions in and declined in Turkey stands out, as do Mexico which is recovering from tough economic timesIndonesia which saw research turnover rise 9.

This year, Peru and Nicaragua were the fastest-growing markets in this region. How big of a player are they in the market compared to the long time clients that are big firms. The Spanish market shrank 8. The global market research turnover grew to US.

They can be used for insights, for co-creation gloobal for customer advocacy.

This site uses Akismet to reduce spam. Overall, strong-performing markets in Asia-Pacific, Africa, and Latin America were responsible for maintaining growth globally incountering losses and sluggish performances elsewhere. Global Market Research is being launched officially at Congress on September 23rd. Makret someone has an estimate, please let me know Cheers. They get energised marekt it. The US remains the largest single research market in the world, and posted net growth of 2.


Esomar Global Market Research Report 2013

Greece, a nation struggling with austerity budgets and real economic crisis, was not as hard hit as observers researcy expecting it to be. By submitting this form, you are consenting to receive marketing emails from: But the software and panel folk? Similar to a 12 Step program, they have accepted there is a problem, have sought help from others, and are working to change.

Fast-growing emerging marmet buoyed the global market research industry and countered losses and sluggish performances elsewhere in Thank you for your insights.

The Global Market Research report looks at whether the BRIC markets really have gone off the boil, and where the biggest research buyers and suppliers are looking to move next.

What has me so excited about this report? You are currently reading: Fast-growing emerging markets buoyed the global market research industry and countered losses and sluggish performances elsewhere in Brazil, which a year earlier rocketed up The North American research market recorded a third successive year of growth, although net growth slipped to 0.

In other words, how much of the 32billion dollars comes from smaller companies?