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Eastman Kodak Company: Funtime Film | The Case Centre, for students

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The case presents Kodak’s proposal to launch a new economy brand of film to combat these rivals. To make this website work, we log user data and share it with processors. The Case Centre is dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. Access this item You must be logged in to access preview copies.


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Benefits Reduced benefits at lower prices — only 2 speeds Increase in customer base Kodak — Industry Standard High Brand loyalty and trust Competitors will have to reduce quality to compete Accessible to the target markets — price sensitive consumers.

Published by Archibald Singleton Modified kofak 3 years ago.

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Eastman Kodak Co.: Funtime Film

My presentations Profile Feedback Log out. The Case Centre is a not-for-profit company limited by guarantee, registered in England No and entered in the Register of Charities No Register Product search Getting started Search for products Try something new. Tax ID No About this item Settings Related products Abstract Eastman Kodak has suffered significant declines in film market share at the hands of lower priced branded producers and private label products.


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