Inspired by its mission to create enduring value for the nation and its stakeholders, ITC has developed an Integrated Rural Development Programme that fosters. What Connects a Corporate Giant, Farmers and We the Consumer? Meet ITC e- Choupal. This initiative has enabled farmers from over 40, e-Choupal is an India-based business initiative by ITC Limited that links rural farmers with internet access to inform and empower them, improving both the.

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Chairman Y C Deveshwar speaks on the e-Choupal. The aggregation of the demand for farm inputs from individual farmers gives them access to high quality inputs from established and reputed manufacturers at fair prices. Singh, for example, prefers to sell his wares to the company at the Choupal Saagar, an ITC-supported hub that doubles up as a procurement and warehousing centre, besides a market for inputs like seeds and fertilizer. Even small farmers have gained from the initiative.

The creation of extensive green cover as well as improvement of soil health also positively impacts the environment. From toothpaste to tractors, this rural mall has it all Outlook.

In Narsingkheda village of Madhya Pradesh, however, a farmer has found an avenue to overcome these struggles. Farmers are under no compulsion to sell to the company and can choose to sell their produce elsewhere.

Please visit our sites: Media Corner Contact Us. Jump to Top Navigation. HBR Case Study 1. This initiative provides sustainable e-choupla opportunities to rural wasteland owners by assisting them to convert their wastelands into pulpwood plantations.

This award recognises companies who have made significant efforts to create sustainable livelihood opportunities and enduring wealth e-dhoupal developing countries.


Please help improve it or discuss these issues on the talk page. ITC’s Agri Business Division, one of India’s largest exporters of agricultural commodities, has conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis. This initiative, which has covered over 64, hectares, has a multiplier impact and reaches out to around 70, farmers. The Model in Action: The programme installs computers with Internet access in rural areas of India to offer farmers up-to-date marketing and agricultural information.

Worth a hill of soyabeans The Economist.

Expand all Collapse all. The services are customised to meet local conditions, ensure timely availability of farm inputs including credit, and provide a cluster of farmer schools for capturing indigenous knowledge.

ITC e-Choupal eco-system

Visit us on Facebook to stay updated with the latest positive stories! Power back-up ee-choupal batteries charged by Solar panels, upgrading BSNL exchanges with RNS kits, installation e-chouupal VSAT equipment, Mobile Choupals, local caching of static content on website to stream in the dynamic content more efficiently, 24×7 helpdesk etc.

The credit, according to Singh, goes to higher quality seeds, inputs and farming methods he has been able to adapt with access to timely information on weather conductions, prices across different local markets and services from the e-Choupal in his village.

From Wikipedia, the free encyclopedia. Thereby it significantly reduces transaction costs. Give them empowerment first The Hindu Business Line. ITC e-Choupal’s achievements have been well documented as case studies in premier institutions like the Harvard Business School, w-choupal in World Bank reports and in eminent publications like The Economist. This will create another virtuous cycle propelling the economy into a higher growth trajectory.


To the uninitiated, an ITC e-Choupal is an internet kiosk in the home of a fellow villager.

The enhancement of rural incomes has also unleashed igc latent demand for industrial goods, necessary for the continued growth of the Indian economy. If he decides to sell to the ITC hub, the Sanchalak gives him a note which includes his name, village, particulars of the quality assessment, approximate quantity and e-cjoupal price.

Over 19, youth have so far benefited from vocational and modern skills training, while over 4,00, students have been covered through Supplementary Learning Centres and Anganwadis.

What Connects a Corporate Giant, Farmers and We the Consumer? Meet ITC e-Choupal

Yet it is besieged by myriad challenges. There are 6, e-Choupals in operation in 40, villages in 10 utc, affecting around 4 million farmers. ITC e-choupal on awards shortlist Business-standard.

This article needs to be updated. ITC holds out mall hope for villagers The Telegraph. Under the programme, Cattle Development Centres CDC have been established till date, covering more than 10, villages and resulting in over 15 lakh artificial inseminations.

ITC e-Choupal eco-system

Another path-breaking initiative – the ‘Choupal Pradarshan Khet’ e-chouppal, brings the benefits of agricultural best practices to small and marginal farmers. As a market-led business model, ITC e-Choupal has enhanced the competitiveness of Indian agriculture and triggered a virtuous cycle of higher productivity, higher incomes and enlarged capacity for farmer risk management, larger investments and higher quality and productivity.

E-choupals are much more than internet kiosks.