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All books are the property of their respective owners. Author Stu Heinecke has been using cartoons to generate record-breaking campaigns for many or the world’s biggest marketers — and he shares his test-proven secrets for the first time ever in his new book. And now, they’re finally ready to reveal their methods.
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Confesiunile unui om de publicitate. Raymond Phblicitate Author Learning from Winners: De ce am scris-o? Readers of this book will experience how brand managers and their agencies use the right research to drive new brand insights, re-define problems or markets, support risk-taking ideas, and illuminate diverse audiences.
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Monica Mitarcă (Translator of Confesiunile unui om de publicitate)
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