Usability Testing of International Interfaces (Jakob Nielsen). 4. A European Evaluation of Three Document Formats for Hardware Installation Guides (Elisa del. Mar 13, Culturability: The Merging of Culture and Usability 3) What, if any, relationship exists between culture and genre as reflected in WEB design?. Culturability: The Merging of Culture and Usability. Wendy Barber and Albert Badre. [email protected], [email protected] Graphics, Visualization .

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Journal of Computer- Mediated Communication, Interacting with Computers,pp. Communications of the ACM, 36 4 Expect North American and Taiwanese users to be similarly effective when using a product. Include unauthenticated results too may include “spam” Enter a search phrase. The main implication for this study is for Taiwanese manufacturers who hope to sell their products in overseas markets such as the U. This survey was selected among others for a number of the following reasons:. Subjects were compensated for their time in the form of food and refreshments.

So to measure subjective impressions of product efficiency, effectiveness, and user satisfaction, this study surveys users to evaluate their perceptions of usability. This study shows good evidence of a link between culture and usability.

Culture and the World Wide Web: Sample Characteristics Cultural Background Taiwan North America Average age rounded merying 28 Gender ratio 4 females and 9 metging 4 females and 6 males Average education level Bachelors degree Bachelors degree Average reported experience with similar products Somewhat-very experienced. Aim to mergkng the possibility of user error when designing products for the North American users.

We will interpret your continued use of this site as your acceptance of our use of cookies. Comparing Averages for the Two Groups Results from the t-test show that the average perceptions of usefulness, ease of use, and user satisfaction differ significantly between Taiwanese and North American users. The following table shows the high level of internal consistency of this survey.


By doing so, it is hoped similar studies can be made in the future to further develop understanding of the influence of culture on usability.

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For example, news site pages incorporate many of the organization features of newspapers. As a consequence of current international WWW users and in anticipation of potential users, usability takes on an immediate and relevant cultural context.

He is currently completing his PhD in Technology Management. It is to be expected that as users make more mistakes they also require more time to og tasks.

A Silver Lining in Cultural Diversity. Are effectiveness, efficiency, and satisfaction really correlated?

There are marked differences in the correlations observed in each culture group. The Effect of Culture on Usability: A similarly detailed comparison of the effect of product characteristics on usability across cultures may help to identify reasons why culture affects usability so strongly.

The lack of correlation between two measures of efficiency, time taken and number of errors, combined with the lack of correlation between time taken and any other variable raises questions as to the usefulness of this variable as a measure of efficiency.

This study also raises the possibility of further research in the following areas:. Human-Computer Studies 53, Journal of Service Research, View FullText article http: Include subjective and objective measures of efficiency, effectiveness, and user satisfaction when measuring usability. Comparing Correlations Between Usability Factors Across Cultures This study also examines the correlations between usability factors within each culture.

The alternative hypothesis is that they differ.

A basic framework for cost-justifying usability engineering. Because time was a variable in this study no time limits were given.


Firstly, in order to combine the scores a weighting for each score would have to be identified, which is beyond the uxability of this article. There is no clear difference in the average number of tasks completed between groups, indicating that the culture of the user may not have an impact on the actual effectiveness of a product.

World Academy of Science, Engineering and Technology

Retrieved on May 25, from http: So far this study has only considered whether a relationship exists between culture and the perceived and actual components of usability-efficiency, effectiveness, and user satisfaction.

However, in this study tye was measured by both the time taken and the number of mistakes made when performing a task. Understandably, total perceived usability was correlated with the variables that it comprises-effectiveness, efficiency, and satisfaction.

In Mensch und Computer: The survey items were initially developed by Lund in the Usefulness, Tthe, Ease of Use USE survey on merginy, ease of use, and user satisfaction, but were adapted in this survey to indicate efficiency, effectiveness, and user satisfaction.

By rating the usability of a product based on the weighting given for each aspect of usability, a culturally specific value of total usability could be derived, which could then be compared across cultures.

The null hypothesis is that there is no significant difference between any usability factor correlation in one culture group and its equivalent in the other culture group. This study also examines the correlations between usability factors within each culture. Select a page Select a page