I must say, Buy-ology saved me from finding harder in business section at bookstores. After Martin Lindstrom’s visit in the Philippines for his talk, I immediately. In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study. now. With the support of 20 leading scientists, Martin. Lindstrom and his global team has spent four years researching what Lindstrom calls our ‘buyology’.
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The concepts are completely different; I’m sure whether a family knocks on wood or throws spilled salt over one shoulder has little to no effect on the childrens’ development, while it makes sense that a family with a predictably comforting day-to-day routine of get up-brush teeth-eat breakfast-pack lunch-etc.
Thanks for posting such a thorough, thoughtful summary.
The effects of rituals in brand acceptance. For one thing, activating a craving is different to reflecting on it, which is again different to making a decision to act on it.
The experiment ,indstrom people 60 — 85 years old split into 2 groups were given a computer game to play. There are a few issues with this: Inspired by Your Browsing History. Perhaps most annoyingly Lindstrom implies or outright states that marketing and advertising literally force you to behave irrationally, a concept that any person with a brain worth scanning in the first place would tell you is exaggerated at best and hysterical at worst.
Welcome, Login to your account. The fact is, so much of what we thought we knew about why we buy is wrong. By understanding the primary factors, which affects the brain activities, and eventually consumers buying behavior, lidstrom and marketers will be able to fully utilize media and improve their marketing initiatives.
The experiment 4 groups of 50 men and women representing the general demographics of the US population were used in the SST brain scan. The problem is that while the book is set up to be a scientific exploration of this new field or at least an exploration of the research couched in terms accessible to martni interested layman, Lindstrom seizes that premise and twists it into marketing and advertising gobbledygook.
The tone of the book is one of over the top zealotry and overselling the GEE WHIZ nature of research that in all likelihood a wasn’t done by him, and b misinterpreted anyway. I just skimmed most of it because it was SO bad. Jun 26, Mike Williams rated it did not like it. Humans have a predisposition to stories, and to brands. Which is a shame because the content, stripped of the puffery and exaggeration, is interesting and scientifically valid.
This section needs expansion. Lindstrom does a nice job of showing how effective various advertising strategies are. With each new topic and chapter, the author blathers on about how you’re going to be totally amazed and shocked by what he has to tell you about the mysterious, murky happenings within the brain and how it forces you to buy a new iPod or bag of Doritos.
During this, one gy had a series of positive words e. Looking for More Great Reads? But when discussing companies doing fMRI scans on potential consumers to get at their instinctual, pre-rational impressions of advertisements and products, the BS meter goes off: There are no discussion topics on this book yet. Does sex actually sell? This careful subtlety is lost on Linrstrom, who continually injects the book with references to his own importance Given my enthusiasm for Oliver Sacks and some of Malcolm Gladwell’s writings, one might presume Buyology would be the perfect blend of the two worlds.
May 13, Erwin rated it really liked it. Save my name, email, and website in this browser for the next time I comment. He had me going back and forth about whether he is the ‘good guy’ or the ‘bad guy. That is, he demonstrates the effectiveness of various methods of getting us to buy. My favorite among them? It could help nonprofits as well, to develop effective yet relatively inexpensive campaigns.
Buyology: Truth and Lies About Why We Buy and the New Science of Desire by Martin Lindstrom
When the shows actually aired in the UK, the ratings the shows developed mirrored the predictions of the researchers. Lindsfrom normal circumstances I wouldn’t even review this book because a it was awful, and b I wanted to throttle the smug little billionaire consultant of an author three times a chapter, and why would I revisit that in a review?
Despite the cost, companies are already using neuromarketing e. Learning how cigarette companies pay night clubs to decorate with certain colors and shapes in order to subtly advertise certain brands of cigarettes is fascinating, for example, as is hearing about how martij stores pump in the fake scents of baking bread in order to trigger our appetites.
He also stomps around knee-deep in other fallacies like confusing correlation with causation and changing the definition of his terms such as “product placement” to suit mqrtin predetermined conclusions. For example, if subliminal images thought to cause higher craving responses were shown after the respondents viewed the branded images; would the affects of time lapsed and lnidstrom sequencing not be as pertinent to the results as the potential affects induced by the branded and subliminal images themselves?
Buyology by Martin Lindstrom | : Books
I thought it would be a book about irrational consumerism that would help me train my brain not to be so consumerist for things I don’t need.
Lindstrom’s book reads more like a piece of fiction!
By page 16, I didn’t care enough about the subject to keep going. But if martjn consumers are aware of these techniques we should be better able to resist.
Ramsoy, It appears you have done byyology research on this. This may also be relevant given the unique shape and dimensions of a cigarette box, which is more or less common across most brands.
Business books Marketing books Non-fiction books about advertising American non-fiction books Doubleday publisher books non-fiction books. How much do we know about why we buy?
Buyology: Truth and Lies About Why We Buy and the New Science of Desire
While a few of his theories are interesting, his uncritical acceptance of his results leads his reader to question them. I would agree that Buyology contains some fascinating insights; however, I also agree that the data would be more useful if the research methodology and findings were published in a way that opened them up to more rigorous scholarly bbuyology.
Jul 31, Thomas rated it it was ok.