I found it was pretty tough to find the free online copy of the Boron Letters, so I gathered everything in order here so everyone can benefit from it. The Robert Collier Letter Book by Robert Collier The Boron Letters by Gary Halbert Seven Steps to Freedom II by Benjamin D. Suarez Scientific Advertising by. “The Boron Letters” by Gary Halbert. Get the paid version on Amazon (non- affiliate link) and you’ll thank me later. Hey, I like having ink and paper in my hands.

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Widely considered the greatest living copywriter, his promotions are insanely fun to read.

While the book is a bit dated and covers some ideas that are no longer applicable, the ideas on finding markets and creating products to cater to them are more relevant today than in when these letters were written. It’s crisp, endearing, engaging and keeps on! Laborious reading and so dated They make up the three core areas of any sales message or marketing campaign.

With life lessons, marketing lessons, and so much more. Glad someone feels the same! That way, by the time I get out of here we should have covered a lot of ground. It’s dated, so the finer details don’t live up to the way advertising is now.

As many have said, ignore the extremities and learn the lessons. Gary Halbert, Dan Kennedy, John Carlton and other direct-response copywriters have a similar no-holds-barred, get-the-money writing style.


There’s a TON to like about this book Later, if there is time left over and depending on our mood we will relax and do things that would fall into Q4 or maybe even take the time to letgers some of the things in Q2. May 28, David rated it liked it. The other lesson he touches on is getting up early to do road work and that too has a business lesson and a VERY halbfrt lesson as well.


There’s a lot of information in this book, but it’s specific to copywriting and marketing. But maybe what she really wants, is for her butt to look good.

Just go about your business for a day or two. This rule served me well; it let me 7X goron rates in 10 months, and move to my dream location, 3-minutes walk from the beach in San Diego: The hill is a real son of a gun. Kindle Edition Verified Purchase. Other headlines to look at that sell. Just a moment while we sign you in to your Goodreads account. It happened to fall on Halbert’s birthday.

One thing that most people never acknowledge is the amount of work and effort Gary Halbert put into his craft.

There are the words that they use. Cheapo option which has what you need. This makes sense, because the success of all copy is founded in understanding gaty makes your market tick. I’m re-reading it again now. For total newbies, these fine works will unveil a remarkable truth about marketing to you: Series of letters written by copywriting legend Gary C.

For one thing I got your birthday letter and the cards your Mom sent me and, for another, today is the first day I was able to run “the hill” non-stop.


Granted, we’re salespeople behind keyboards. It was written at a 4th grade level, or F-K score of 4.

The Gary Halbert Letter

What he does is scam people over the mail. Plenty of great books on direct response advertising that isn’t of the Boron Letters vein; more traditional, you could say. Look to mail directly to wealthy people who have purchased similar products, have done so repeatedly and paid big money for it and did it recently and are satisfied customers.

Remember, this is all about holding attention early in the copy. This time I took it slower and knowing this was going to be tough, I decided to try and peddle in a gear that seemed too easy. Amazon Rapids Fun stories for kids on the go. I know, I know. It said something to the effect of: What he talks about doing is not what makes me happy to be a copywriter.

He would draw parallel lines in the sand and the rocks to keep up the appearance of the place, and when he was done — he would sit down, halbegt out his pen, and write words that would make him rich. And anybody can listen. His next suggestion relates to eating fruits and fasting at least one day a week.

Just let it go.