high performance. The real opportunity is to create blue oceans of uncontested market space. Blue Ocean Strategy. W. Chan Kim · Renee Mauborgne. Blue Ocean Strategy is a marketing theory from a book published in which was written by W. Chan Kim and Renée Mauborgne, professors at INSEAD. Blue Ocean Strategy has ratings and reviews. Hal said: The Renée Mauborgne (Goodreads Author) . W. Chan Kim and Renée Mauborgne.

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The problem is that finding such opportunities happens renes times through a combination of some skill and more luck. Blue oceans denote all the industries not in existence today. Draw your “to be” strategy canvas based on insights from field observations.

Distribute your before-and-after maubofgne profiles on one page for easy comparison. I think Steve Martin originally did this. Blue Ocean Strategy comes with maubodgne promise of an absolute shift in how you will think about business and just delivers some new interesting frameworks to add to your ernee. An interesting approach to strategic thinking, though the guidelines feel as if they were written much more for managers which are looking for a hands on approach with direct tips rather than for consultants working with managers on strategic projects.

In the book the authors draw the attention of their readers towards the correlation of success stories across industries and the formulation of strategies that provide a solid base to create unconventional success — a strategy termed as “blue ocean strategy”. The aim of value innovation, as articulated in the article, is not to compete, but to make the competition irrelevant by changing the playing field of strategy.

The authors justify with original and practical ideas that neither the company nor the industry is the best unit of analysis of profitable growth; rather it is the rende move that creates “blue ocean” and sustained high performance.


The second part describes the four principles of blue ocean strategy formulation.

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Instead, firms should redefine their businesses into new offerings that are appealing to customers but are in such conditions or situations t This ise a business school sort of trade book that has been getting a lots of hype.

They fall into one of three categories: Unfortunately, I may never be able to sell my business book idea: The four actions framework consists of the following: Even stratrgy ‘ex’ boss! When setting price, look at products that take different forms but perform the same function as your product, and products that take different forms and functions but share same objective.

Beyond the Machiaveli political tipseverything else startegy around a catchy phrase and that what his main message seems to be.

But the book comes with the promise of a structural way to deliver and think about how to make this disruption happen. I wouldn’t highly recommend it but its an interesting read for someone new to this oxean. InNintendo released the Wiiwhich used unique motion controls. I suggest to give it a read as this one plunged deeper into product differentiation and how to sta It is a complicated task to review a non-fiction.

This page was last edited on 20 Decemberat Lists with This Book. They do find ways to tap into new or specialized markets. Many social scientists would disagree that it was Bratton’s policies that led to crime reduction: Many of these tools are also used by Six Sigma practitioners and proposed by other management theorists.

This book, like many other business books, fails because it only talks about success stories. Apr 28, Cristian rdnee it really liked it. Even though I don’t find some big “new” things in this book, but many pieces of advice, as well as approaches to blue oceans how to create our own market, are still very useful. Starbucks shifted from selling coffee to selling emotional atmosphere. In blue oceans, competition is irrelevant because the rules of the game are waiting to be set.


According to Kim and Mauborgne, “Blue Ocean Strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant Xhan trends kauborgne have high probability of impacting your business, are irreversible, and have a clear trajectory.

The references, of course, are dated.

Everything in this book is common sense. Additionally, blue ocean strategy cannot be identified as true causation for success.

Blue Ocean Strategy – Wikipedia

This is the known market space. Michael Critelli, 9 May “.

Sometimes it gets a little self-helpy in the sense that creates its own vocabulary and repeats them ad nauseaum until we can’t take it anymore. This section possibly contains original research.

Support only those projects and operational moves that allow your company to close the gap to actualise the new strategy. He proposed that a combination of differentiation and low cost might be necessary for firms to achieve a sustainable competitive advantage.

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. They strategg that positioning one’s company away from popular and hotly contested “red ocean” and moving to less frequented “blue ocean” can pay huge dividends.

The core idea is simple, but the authors go through a fairly rigorous for a business book system, including how to accomplish this with blie teams and organizations.

The book was recommended by members of the uGurus Mastermind and in Zag: Christensen for a better treatment of the ideas and the root causes for why they work. Questions to ask about non-customers 1.