Marketing Mix of Bisleri analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Bisleri marketing strategy. The article. This free Business essay on Essay: Marketing strategy of Bisleri is perfect for Business students to use as an example. Retailers those are selling Bisleri brand of bottle water is 50%.4 POP The charge of Bisleri water, MARKETINGSTRATEGY MARKETING.

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In Bisleri, the key to building lasting relationships is the creation of superior customer value and satisfaction. In this respondents are not bounded to answer within a set of choices and can give their own views 2.

Why the new Bisleri 500 ad campaign is kissing success

Essay UK offers professional custom essay writing, dissertation writing and coursework writing service. Bisleri, usually prepare annual plans, long range plans, and strategic plans. Households, institutes, offices, ml 2 litres 5 litres 20 litres Schools and colleges.

The water used may be from any source, including spring waterwell waterpurified watermunicipal wateror even untreated or contaminated water. Though many municipalities, particularly in the United States, guarantee safe, potable water, others may be markrting to groundwater contamination from commercial fertilizerMTBE, or other contaminants.

The argument that planning is less useful in a fast — changing environment makes little sense.

Bisleri Marketing Strategies – Free Download PDF

Switches to PET bottles, which meant more transparency and life for water. In order to produce superior value and satisfaction for customers, companies need information at almost every strxtegy.


For the social events, the company is offering little glasses which are priced at Rs. So bisleri can add some new more processes in its purification process or more scrutinization should be there.

It tells us about the various environments present for marketing. Stand and faucet is a stand for easy and hygienic dispensing of water from 20L jars. In designing marketing plans, marketing management takes other co.

Hence bisleri suffers from poor distribution channel. Bisleri has through website including all brand related information, product range and contact details.

For example do they prefer a high rate of interest, or safety, or location, etc. Please help us to share our service with marketting friends.

Soft drink sales are in glass bottles and the distribution model is built around picking up empty bottles and getting them back to the factory. Sources of Data Collection: And because of limited sales, the dealer margin had to be kept high to compensate low sales.

At the same time, it was constantly looking for new ways to tap the market. With the runaway maroeting of its new litre product in some cities of the south, the company is finding it difficult to meet the demands of these markets. Today Bisleri offers 7 packaging options; a ml cup and bottles in ml, 1-litre, 1.

The response in public sector was not very encouraging. In Parle changed the bundling for its filtered water plastic flasks and it had a critical effect in deals. At the same time he is pursuing a multi-pack and multi-price strategy. Bisleri was launched in Mumbai in To increase the visibility of brand, it is made ubiquitous and bislrri be seen on hoardings, vehicles like trucks, taxis, billboards, and in the form of posters in the retail outlets.


Such concerns biselri conflicts led to the societal marketing concept which calls on marketers to balance three considerations in setting their marketing policies: This refers to the number of items to be selected from the universe to constitute a sample. In his view there are leaders who play safe and lose the ground eventually maketing new comers — like Sony and Nokia lost the plot to Apple and Samsung.

Bisleri Marketing Mix (4Ps) Strategy | MBA

Consists of the larger societal forces that affect the microenvironment—demographic, economic, natural, technological, political, and cultural forces.

Bisleri vision is making clean and affordable drinking water available to people. Beyond designing strategies to attract new customers and create transactions with them, Bisleri is going all out to retain current customers and build profitable, long-term relationships with them.

In the new Bisleri ad though, we get a bite-sized view of this impending apocalypse.