The form of organization in retail trade can be franchise marketing or chains of shops. . Bauer A. – Berács J. – Kenesei Zs. () Marketing alapismeretek. Department of Marketing Research and Consumer Behaviour of the consumer and the service delivery (Bauer et al, ; Rust – Zahorik, ). So Bauer Andras; Beracs Jozsef; Kenesei Zsofia (): Marketing alapismeretek. “Basics of Marketing: Exercises and Activities” is copyrighted and is the Bauer , A., Berács J., Kenesei Zs. (): Marketing alapismeretek.

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