Kenya joins Uganda, which has also enacted laws to streamline the operations of bancassurance to drive penetration of insurance. I&M Bancassurance offers both General and Life insurance. By choosing I&M Bancassurance as your preferred insurance partner, you will enjoy the following . Banking institutions and insurance companies have found banc assurance to be an attractive and profitable complement to their existing activities. The Kenyan.

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Please enter a user name. All personal information is collected and used in accordance with our privacy statement. The insurance companies have also gained a competitive edge through tapping into existing bank customers’ database in the various bancassuranve as well as using the well trained staff and innovative marketing channels such as online marketing and e-sales. Banking institutions and insurance companies have found banc assurance to be an attractive and profitable complement to their existing activities.

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Bancassurance the future for banks, insurance firms – Manjang – Capital Business

Standard Chartered has been in the bancassurance industry for two years following its entry into the sector through its subsidiary Standard Chartered Insurance Agency Limited. For further information please see our cookie policy.

Strategic partnerships — banks must ensure that they get the right kind of insurance partner who will among other things give them the flexibility to create the right kind of products while maintaining their existing customer relationship intimacy. It does seem these initial fears were justified as current statistics reveal a disruptive shift in the insurance landscape since the entry of bancassurance.

Insurance in Kenya is mainly sourced through agents, brokers or directly by insurance companies with agents taking the lead by Leave a Reply Cancel reply Your email address will not be bancaassurance.


Current State and Future Perspectives to Your browser does not support iframes. Moreover, traditional intermediaries still have a pivotal role to play especially when it comes to servicing complex insurance products.

Author Ombonya, Erick O. Please enter an answer in digits: All prospects shall be allowed to decide out of their own volition, which insurance product they wish to buy and from which insurer. Your email address will not be published.

Metadata Show full item record. While bancassurance might initially have been seen to be taking away business from traditional intermediaries, in the long term it has actually expanded the market and created enough business for resilient intermediaries. Beyond Operational Efficiency July 25, Cookies help us to provide you with a positive experience. Descriptive statistics was used to analyze the data; frequencies, percentage relative frequencymean and standard deviation Presentation was in form of table, charts, graphs and explanation presented in prose.

Technology as a Driver for Special Risk Bancassurance In many countries around the world, India being a great example, the distribution of insurance by banks using their branch network has proven bancasdurance be kenyya very effective channel of increasing insurance penetration.

Please check box if you do not wish to receive these communications. However, brokers seemed to be more for the idea than agents believing that the entry of banks into the insurance sector will increase retail outlets and raise the penetration of insurance products countrywide.

The Kenyan insurance industry has been relying heavily on agents and brokers to sell insurance products. Finaccord is also able to undertake bespoke research and consulting assignments about this and other subjects.

What should a bank focus on in order to succeed in bancassurance.

Bancassurance Not the End of Insurance Agencies – Kenya

Banc assurance has been identified as one of the bancassursnce channels through which kenyw penetration can be enhanced. Contact us at Finaccord. In many countries around the world, India being a great example, the distribution of insurance by banks using their branch network has proven to be a very effective channel of increasing insurance penetration.

If one considers this low penetration, then it is prudent to say that there is still a lot of ground to bancsasurance covered and development of alternative distribution channels such as bancassurance catering to the untapped market segments must be encouraged rather than vilified.


JavaScript is disabled for your browser. Operating model — the bank must have clarity on the model they will function within and what success looks like in that context 2.

One of the most significant changes in the financial services sector over the past few years has been the appearance and development of banc assurance.

Manjang was speaking during the signing of a bancassurance partnership between the bank and non-financial service firm Sanlam Kenya, where they intend to offer general insurance products such as motor private cover and domestic insurance cover.

There is still considerable room in the market for the professional intermediary. The entry of the duo into the bancassurance industry comes at a time when insurance uptake has reduced marginally which the regulator of insurance kenha credited to poor knowledge of the products.

Bancassurance the future for banks, insurance firms – Manjang

Trade Credit Insurance in Spain. Initially, traditional brokers and agents were not comfortable with the idea of having to share their space with banks.

Since the agent and broker led channels have failed to achieve significant penetration of insurance; there is need for the insurance industry players to adopt new and more efficient channels. Consequently, it makes more sense to put aside the current rivalry and focus on harnessing the collective experience, strategic creativity and innovation of insurers, banks, brokers and agents towards solving our persistent penetration challenge. Our penetration is at 2. Abstract The entering of the banking institutions on the insurance market can be seen as an effort of modernizing the sector of financial services, for satisfying the diversifying needs of the consumers.

Banks have limited insurance business experience and are mainly able to handle straightforward products that are simple to explain and service.