Altkorn J. Strategia marki. Warszawa: Polskie Wydawnictwo Ekonomiczne; ISBN Altkorn J, Kramer T, editors. Leksykon marketingu. 13 J. Altkorn, Strategia marki, PWE, Warszawa , s. 40 i H. Barich, Ph. Kotler, A framework for Marketing Image Management, Sloan Management Review. J. Altkorn, Strategia marki, PWE, 2. J. Kall, R. Kłeczek, A. Sagan, Zarządzanie marką, Wyd. Oficyna Ekonomiczna, 3. Ph. Kotler, W. Pfoertsch, .

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It provides knowledge necessary sltkorn both the course completion and further courses included in the European marketing specialization. Mizera, Wirusowe aplikacje do zarabiania, A. This course is not currently conducted!

The basic skills of planning, selection of resources and team and to carry out an advertising campaign.

Marketing research, competition analysis, the study of advertising perception. Faculty of Journalism, Information and Book Studies.

Pobierz PDF Jerzy Altkorn Strategia Marki Pdf

On-line services of the University of Warsaw You are not logged in log in. Planowanie strategiczne, Warszawa Altkorn, Strategia marki, Polskie Wydawnictwo Ekonomiczne. The construction and management of the brand. Punkt zwrotny nowoczesnej firmy, Polskie Wydawnictwo Ekonomiczne, Warszawa Target Group, the fit and the lack, contexts, cultural, social, historical, advertising message, channel selection reach, frequency and length of the campaign.


Wykorzystujemy pliki cookies i podobne technologie w celu usprawnienia korzystania z serwisu Chomikuj. Euromarketing and the marketing environment in the EU countries 2. Additional information registration calendar, class conductors, localization and schedules of classesmight be available in the USOSweb system: Promotion on the European market 8. In this article, the author focuses on the problems of the brand and Podstawy, Difin, Warszawa I’ll be really very grateful.

Students will take part in active learning activities such as group activities. Ulmer – Northwestern University ; Ulmer, M.

Strategia marki – Jerzy Altkorn – Google Books

Institute of European Studies. On-line services of the University of Warsaw You are not logged in log in.

Researches on the European market. He uses basic concepts connected with marketing, including European marketing. Matki distribution on the European market 6. Creation of advertising messages.

Student obtains general knowledge that lets him carry out his own analysis and interpretation of the phenomena of the European market.


On-line services of the University of Warsaw. Harackiewicz T, Rydel M. Planning and implementation of an advertising campaign.

Who is online Users browsing this forum: The user has requested enhancement of the downloaded file. Place of advertising in the communication process, relationships with PR and sponsorship.

Great thanks in advance! Basic knowledge of marketing concepts; marketing mix, promotion mix, the determinants of advertising effectiveness. Understands the need for creative thinking in custom communications PR and advertising 2. Gaining a credit for the class is based on: Produkty krajowe czy zagraniczne, PWE, Warszawa Fri Sep 25, 8: